Muljat Group Commercial

Muljat CRM Review

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Muljat Group Commercial  |  Bellingham, WA
v1.0 Deep Dive & v1.1 Options · reviewed live July 12, 2026

v1.0 is live — now let's plan v1.1.

The CRM launched Friday, July 10 as MGC CRM at mgcre.com — rebranded, dark-themed, and far broader than the MVP we scoped. This is a full walk of the launched product: what's genuinely strong, the rough edges to clean up, and a ranked set of options for v1.1.
Headline: v1.0 shipped well beyond MVP — a commission ledger, an AI "Intelligence" triage, email/meeting auto-capture, property valuation, integrations, and a built-in ideas/tickets loop are all already here. So v1.1 is less "build new features" and more (1) make the data trustworthy and (2) finish the few things that launched but don't fully work yet.
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What launched in v1.0

48 modules across 8 nav groups. The July 6 decisions landed, and a surprising amount of the old "v1.1 roadmap" is already in.

AreaWhat's live
DashboardQuick Access, KPI tiles ($134.3M pipeline · 103 active · $8.0M commission pipeline · 17 closed YTD), 12-mo pipeline chart, Tasks, Renewal Radar
PipelineSales / Leasing / Leads, Lead Routing, Tasks. Pipeline value now = open pipeline + potential commission to the dollar ($216.9M open · $12.48M commission); each stage shows count · value · commission; "Group by building," Archive, Columns, Customize
Deal cardValue/commission to the dollar · Lead/Co-list/House split · stage dropdown · Notes section + deleted-notes audit trail · Action Plans · Offers · Commission billing calculator (rate, billed/paid, invoice, payer) · Critical dates with business-day math · LOI Builder · Deal Room · Send OM · QR codes for signs · Landmark PM handoff
PropertiesProperties · Map · Access Hub · Listings · Lease Abstracts · Comps (215 closes, $58.8M)
PeopleContacts · Re-engage Leads · Companies · Team
AnalyticsScorecard/Rocks (EOS) · Team Activity · Intelligence (AI triage) · Commissions ledger · Portfolio Analysis · Sold/Pending/Leased deals · Property Valuation · Market Reports · Reports
DocumentsListing Copy · LOI Builder · Documents · Deal Rooms
CommunicationsEmail Templates · Email Intake · Meeting Intake (auto-capture) · Communications · Email Settings
Setup / ToolsCustom Fields · Integrations · Admin · Pipeline Stages · QR · Action Plans · Ideas · Tickets (built-in feedback loop)

What's genuinely strong

v1.0 punch list — the rough edges

Grounded in the live walk — and several are flagged by the CRM's own Intelligence page, which is a great place to work the cleanup.

IssueDetail
🔴 Lease-abstract expirations still blankAll 161 abstracts still show "no end date." The Renewal Radar / expiration database still can't work — same as July 2. The one launched-but-not-working feature.
🔴 139 overdue tasksIntelligence: 75% are the same "LinkedIn // Add to Mailchimp" listing task, up to 114 days overdue — a broken/unowned action plan firing on every listing. Archive en-masse, then fix or kill the plan.
🟡 64 orphan properties · 31 orphan contactsUnlinked records (Intelligence-flagged) — the property↔people↔deal connections aren't fully wired. Data-hygiene + the relationship model.
🟡 Template text leaks on the deal cardConditionals render as visible text — "if !is_lease / else" and "if !is_sale / else" appear between sections. Cosmetic but very visible.
🟡 Lease comps $/SF brokenComps median lease rate reads $0.02/SF (and several $0.00/SF recent closes) — lease pricing isn't being captured/normalized.
🟡 Commissions are estimatesThe ledger notes "many commissions on file are estimates — set actuals on each deal to firm this up." Real payouts need actuals entered.

v1.1 options — where to invest next

Six themes. Because v1.0 is so broad, the biggest wins are depth & trust, not new modules.

A · Trust the data (highest leverage)

Work the Intelligence list to zero: archive the 139 overdue LinkedIn/Mailchimp tasks and fix/kill that action plan; link the 64 orphan properties + 31 orphan contacts; fix the deal-card template-text leaks; fix lease-comp $/SF. Cheap, fast, and it makes every number and the Intelligence page trustworthy.

B · Finish the lease-abstraction pipeline

The one feature that launched but doesn't work: 161 abstracts, zero expiration dates. Make a fresh upload populate expiration → Renewal Radar, then add the fields Troy asked for — option count, notice-deadline as an alertable date, rent-escalation schedule, expense treatment — with a source-page citation + "verified" toggle. Detail on the Lease Abstraction spec →

C · Deepen the property–space differentiator

"Group by building" shipped — build on it: the stacking plan (green = vacant, color by expiration year) and floor-plan hotspots from the space records, and finish the break-out / connect-to-parent flows (2228 Queen St, Salish Village). This is the CRE-specific capability incumbents charge for. Detail on the Space Model spec →

D · Deepen commission accounting

The ledger + deal-card billing are a strong start. v1.1 = the rest of CommissionTrac parity: per-agent split payouts, draws + draw recovery, referral fees, phased lease commissions, 1099s, branded invoicing. And a way to flip estimates → actuals at scale so the ledger firms up.

E · Verify & harden the AI features

Email Intake, Meeting Intake, Intelligence, the Grok assistant, and Dropbox auto-populate are the "kill data entry" plays — the highest-value thing a CRM can do. v1.1 job: confirm they actually work accurately (spot-check intake capture + assistant answers against known data) and turn on the ones that earn trust. This is where the real productivity lives.

F · Adoption & governance

Route all team feedback through the built-in Ideas / Tickets loop (finally a shared bug log — stop funneling everything through Troy). Verify every login + mobile. And the governance basics for a system of record: own the repo, guaranteed data export, real auth, backups.

Recommended v1.1 priority order

#PriorityWhy first
1Trust the data (Theme A)Cheap, fast, and it makes the whole system — and the Intelligence page — believable. Do this week one.
2Fix lease-abstract expirations (Theme B)The only launched feature that's broken; high daily value (renewals).
3Verify the AI intake/assistant (Theme E)If it works, it's the biggest productivity unlock — and it's already built.
4Stacking plans + floor plans (Theme C)The CRE differentiator; builds on "Group by building."
5Commission accounting depth (Theme D)Turn strong reporting into full back-office accounting.
6Adoption & governance (Theme F)Ongoing; the Ideas/Tickets loop makes v1.1 itself run smoother.

The Bottom Line

Where v1.0 stands

This is a remarkably complete v1.0 — broader than most paid CRE CRMs, with a deal card and commission ledger that are genuinely excellent, plus AI triage and EOS that nobody else ships. Robert and Parth over-delivered on the MVP.

The gap now isn't features — it's trust and finish. Two weeks of data cleanup (much of it flagged by the CRM's own Intelligence page) plus fixing the lease-abstract pipeline would take v1.0 from "impressive demo you're living in" to "the trusted system of record." That — not new modules — is the heart of v1.1.